Since 2003, Janelle Boutique at Ardkeen Shopping Centre has been the address Waterford women return to when they want something more considered than the high street. It’s the kind of independent that doesn’t need to shout about itself — twenty-plus years of loyal customers tends to do the talking. But if you haven’t been in, or haven’t been in recently, it’s worth knowing what makes it worth the trip.
The Edit
The brands are carefully chosen and exclusive to the shop — you won’t find the same pieces in a chain three doors down. The range runs from everyday casual to full occasion wear, with a particularly strong eye for events dressing. Accessories are well selected and feel like part of a coherent offer rather than an add-on. The whole thing is put together with a point of view, which is the difference between a good boutique and an average one.
Personal Shopping
The personal shopping and styling service is something more people should know about. It’s available during regular hours or in private after-hours appointments — genuinely useful if you’re buying for a wedding, a big occasion, or simply want an honest second opinion without the pressure of a sales floor. Book by email at janelle.ardkeen@gmail.com or by phone at (051) 874 942.
There’s also an online shop at janelle.ie that ships nationally and carries a good representation of the in-store range. For those of us outside Waterford, it’s a useful way to access a boutique that deserves a wider audience.
Over two decades, Janelle has earned the kind of reputation most boutiques don’t get the chance to build. It’s a shopping experience that’s still fundamentally about the clothes.
Janelle Boutique is at Ardkeen Shopping Centre, Dunmore Road, Waterford. Online at janelle.ie.
